Eye Basics: Too Faced Shadow Insurance Primer Review

Too Faced Shadow Insurance Primer Review


After purchasing my 4th tube of Too Faced Shadow Insurance, it occurred to me that this is an absolutely essential product in my makeup routine- yet I haven’t really done a proper post on it yet.

I use Too Faced Shadow Insurance (pretty much exclusively) to prime my oily eyelids for makeup. It works really well to prevent creasing, fading, and shifting of both cream and powder eye makeup during the day.

In the past I’ve used NARS Smudgeproof Eyeshadow Primer, Urban Decay Primer Potion, MAC Painterly Paint Pot, Lime Crime Candy Eyed Eyeshadow Primer – I find that TFSI has a better surface for blending matte shadows compared with UDPP and Lime Crime, and locks down colour for longer compared with Painterly Paint Pot and the NARS Smudgeproof Eyeshadow Primer. As an aside- I will never deal with Lime Crime again after hearing about the way they do business (google Lime Crime controversy).

Two Faced Shadow Insurance does not separate in the tube nearly as often as it did when I first I tried it 4 years ago (they must have improved the formula over the years) – but on the rare occasion when it does, all you need to do is massage the tube a little and it comes together again nicely.


Too Faced Shadow Insurance Primer Review


Too Faced says…

Your full coverage insurance policy against all fading, creasing and smudging. Our skin-soothing formula evens out skin tone and smoothes fine lines to create a perfect canvas for shadows. Color is intensified and locked down until you take it off.
  • Unique Binders: Volatiles lock down eye shadow pigments for amazingly long wear.
  • Versatility: Use with powder or cream eye shadow products.
  • Fights Fading: Anti-creasing formula holds eye products in place by securing a barrier between the oils of your skin and your makeup.
  • Concentrated: The size of a rain drop covers the entire lid.


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Triethylhexanoin, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol, Mica. (+/-): Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Posted by on Jul 1st, 2013 in Eye shadow, Reviews | 0 comments.

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  1. […] time is about 6hrs on my lids with my usual Too Faced Shadow Insurance primer before slight fading and I found that a quick touch up is required toward the end of the day. This […]

  2. […] – Too Faced Shadow Insurance to prime […]

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